VSP Vision Care Launches Comprehensive Spanish Web Site

September 30, 2008

VSP Vision Care Launches Comprehensive Spanish Web Site
Helps Latinos Find Access to Eyecare

Rancho Cordova, Calif., September, 2008 – VSP^® launched a new comprehensive Spanish Web site, www.vsp.com/espanol, to effectively meet the unique vision care needs of the Latino community. Latinos are at a greater risk for macular degeneration, cataracts, glaucoma and especially diabetic retinopathy. VSP’s new Web site helps Latinos learn about the unique health risks they face and how vision is connected to overall health as well as assists them in finding an eye doctor.

The Web site includes specific eye health information for Latinos such as their risk for diabetes and the impact it could have on their vision. Additionally, the Web site includes all components of VSP’s English Web site such as the Eyecare Discovery Center where one can learn more about diseases affecting the eye; benefit summaries which allow a member to learn about the unique features included in their plan; and, VSP in the Community where one can learn about VSP’s community programs such as Mobile Eyes™ and its strategic sponsorship with the American Diabetes Association.

“As a doctor practicing in Los Angeles, I see many Spanish-speaking patients,” said Optometrist Dr. Eddy Naime. “VSP is the first major vision insurance company that has developed a comprehensive Web site specific to the needs of the Latino community. This exemplifies a commitment to the Latino community that I just haven’t seen before.” 

In addition to VSP’s new Spanish Web site, it has also focused on its customer service by adding Spanish-language representatives and a specific phone number, 1-866-673-0307. Furthermore, VSP has also introduced a number of new Spanish materials for the Latino community to help them understand the importance of an eye exam and overall eye health.  

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About the VSP Family of Companies
VSP^®’s family of companies includes the largest not-for-profit vision benefits and services company in the United States with 55 million members; VSP Labs, industry leaders in new technologies, production processes, service and logistics; Marchon^® Eyewear Inc., one of the world’s largest manufacturers, designers and distributors of quality fashion and technologically-advanced eyewear and sunwear, distributing its products to more than 100,000 customer locations in more than 100 countries; Eyefinity^®/Officemate^® which offer innovative solutions and the premier management software and technology to improve overall practice management and the patient experience.

Since 1997, VSP has provided more than 470,000 low-income, uninsured children with free eyecare. Through relationships with the American Diabetes Association, Prevent Blindness America and the Center for Health Transformation, VSP promotes the importance of annual eye exams for maintaining eye health and overall wellness.