Shutts & Bowen Launches Spanish Website with Help of Motionpoint's Revolutionary Transmotion™ Techno

April 6, 2005

FOR IMMEDIATE RELEASE
April 6, 2005
Contact: Bridgette King, Public Relations Manager, MotionPoint
(954) 937-9616
bking@motionpoint.com

AS HISPANIC CLIENTELE CONTINUES TO GROW, ONE OF FLORIDA'S DYNAMIC LAW FIRMS REACHES OUT USING AMAZING NEW TECHNOLOGY

MIAMI, FL and COCONUT CREEK, FL (April 6, 2005) — As one of Florida's well-established and most prestigious law firms, Shutts & Bowen, LLP has built its success on servicing its clientele on a very personal level. To that end, Shutts & Bowen and MotionPoint Corporation announced today the launch of Shutts & Bowen's complete website "En Español," accessible with a single mouse click from the firm's home page www.shutts-law.com. With the use of MotionPoint's new TransMotion™ technology, the law firm was able to launch the new site within a matter of weeks and without any of the complications typically associated with maintaining multi-language sites.

"We have always wanted to provide a more personal experience for the Spanish-speaking visitors to our website, and with MotionPoint's help we were able to offer the full content without it being a drain on our staff or our resources," said Harold Edward Patricoff, partner in the firm's litigation department and chairman of the firm's International Dispute Resolution Practice Group. "We maintain a strong presence in South Florida as well as Central and South America, and it's vital that we reach out to our Hispanic clients and prospects in a way they feel most comfortable and appreciated."

With Hispanics representing more than 14% of the total U.S. population (and that number being substantially higher in South Florida), many companies are searching for new ways to reach this growing market. However, as Shutts & Bowen's Marketing Committee learned during its initial research phase, this process can be very expensive, labor-intensive and time-consuming: requiring re-engineering the entire site and duplicating its English content in the alternate language; maintaining every change to the site in both languages; and dealing with human translators that don't necessarily understand the business or its clients.

MotionPoint provides a fundamentally different approach to website translation by combining best-of-class professional human translations with proprietary technical tools that remove the upfront IT development and integration. No parallel site is needed and there are no ongoing maintenance headaches, because MotionPoint's proprietary tools dynamically keep the Spanish language in sync with its English counterpart (including text, translatable images, alt tags, meta tags, etc.). Perhaps the greatest advantage of utilizing this unique approach is there is no ongoing maintenance required by Shutts & Bowen's IT department. The staff continues to monitor and update the English-language site as usual, and MotionPoint maintains the Spanish version of the site.

"We are very pleased to be helping Shutts & Bowen serve their Spanish clients in their preferred language," said Will Fleming, chief executive officer of MotionPoint. "It is our mission to remove the obstacles of deploying and maintaining multi-language websites, so we can offer companies of all sizes the opportunity to reach out to their Spanish customers with a quick, easy-to-implement and affordable solution."

About Shutts & Bowen, LLP
Established in the early 1900s, Shutts & Bowen is among Florida's oldest and largest law firms, with offices in Miami, Ft. Lauderdale, West Palm Beach, Orlando, Tallahassee, London and Amsterdam. The firm's attorneys provide a complete and diverse range of client services. For more information about Shutts & Bowen LLP in English and Spanish, please visit www.shutts-law.com.