Serve Your Hispanic Customers With Fast, Easy & Affordable Website Translation

November 13, 2006

With more than 38.8 million people, the Hispanic community is now the largest minority in the United States -- and the fastest-growing demographic segment of the U.S. population. And Hispanics' purchasing power grows larger each year, too. Consider this: Four years ago, Latino shoppers contributed $450 billion to the market. By 2010, they'll be spending more than $1 trillion!

This bodes well for forward-thinking retailers, e-commerce companies and any other organization that deliver goods, services, or information over the Internet. Latinos are the perfect growing market; they are well-educated, technology-savvy and have disposable income. In addition, the average age of the Latino / Hispanic population in the U.S. is 25, as compared to the U.S. in its entirety, which has an average age of 36. Younger families remain loyal customers longer.

To capture more than your current share of the Hispanic business, your website must speak their language. Literally. Simply stated, your company will need to translate its site from English to Spanish. More specifically, you need a Spanish-enabled website. And the easiest, fastest and most affordable option is MotionPoint's TransMotion™ technology and service.

Traditional website translation methods are arduous, time-consuming and very expensive tasks. The process usually means hiring or dedicating IT staff and re-architecting the original English site, or creating a completely separate Spanish site, which must also be maintained and monitored by in-house staff. Either way, the process is filled with hassles, headaches, risk and expense: a typical e-commerce site can be costly to build ... and even more costly to maintain.

MotionPoint approaches site translation from a totally different perspective. A better perspective. Rather than use the traditional methodology typical of other website translation companies, MotionPoint's proprietary, patent-pending TransMotion technology and service will convert your site from English to Spanish at a fraction of the cost. Just as important, it can be implemented in a fraction of the time, and maintained daily for a fraction of the cost. There is very little IT work for you to do; content, design and images are all replicated and managed by MotionPoint. In fact, our clients often tell us that their total commitment to their web site translation is less than 15 minutes. The end product is a perfect, seamless Spanish enabled site that delivers accurate, high quality language translation.

With TransMotion, maintaining your site after it's been converted into Spanish is effortless. Traditional website translation methods are mired in constant in-house maintenance. Traditional methods require you to constantly catalog every change you make to a page -- not to mention every old page you remove or new page you publish! -- and send those changes to a translator, who would translate and upload a Spanish "twin" page. MotionPoint's TransMotion service completely removes this tiresome and time-consuming task. The TransMotion service automatically monitors your site, and recognizes whenever a change has been made. MotionPoint is immediately notified of the change, and our translation staff begins its work. We do the translating and site maintenance for you. With this system, you'll never have to worry if English site is "in sync" with your Spanish site. You simply maintain the English content of your site, as usual. MotionPoint handles the rest.

MotionPoint's team has already produced website translations for many companies, and generates outstanding results. Call MotionPoint today to learn more about converting your website from English to Spanish at (877) 554-8333.