MotionPoint Corporation is a technology company that is changing the way organizations communicate with their online consumers and website visitors. Our revolutionary TransMotion® technology provides a quick, easy-to-implement and affordable way to translate a website into Spanish or virtually any other language.

MotionPoint's clients include corporations, government, and e-commerce organizations that need to reach out to multi-lingual consumers with their online business operations. The company serves U.S.-based and international clients from its headquarters in South Florida.

Absolutely. Hispanics already represent more than 14% of the U.S. population, exceeding more than 45 million people. They represent the fastest-growing group in America -- growing more than 5 times faster than the general population. In 2003, Hispanic Americans' buying power reached a whopping $653 billion; that number will exceed $1 trillion by 2010. Given this market segment's tremendous size, growth, and increasing purchasing power, the time to reach them online is now.

Corporate America and government organizations spend more than $3 billion each year marketing to Hispanics. While these advertising dollars often promote an online presence, they typically direct Hispanics to either an English-only website or a Spanish "micro-site" with limited functionality and a vastly degraded user experience. Studies indicate that the majority of U.S. Hispanic consumers prefer the option to receive online information in Spanish, yet most organizations do not provide sufficient Spanish content.

Alternative #1: "Machine" or Computer Translation
This method uses computer software to translate the client's English site. This technology is typically simple for the client to deploy and maintain. However, there are significant drawbacks to using this method of site translation. First, the translations are often inadequate and inaccurate, since no human translators are involved in the process. Second, all-important graphics and images are typically not translated using this approach. Third, this method cannot discern between areas of the site that should not be translated, such as names, addresses and proper nouns. And most problematic, this method wreaks havoc on the "look and feel" of the website; alignments and spacing -- flawlessly displayed on a client's English site -- are often distorted. This creates a substandard, frustrating experience for the visitor.

Alternative #2: The "Parallel" Approach
In this process, the client outsources translation duties to professional translators. Translation quality improves greatly, but there are still significant drawbacks. This method quickly becomes labor-intensive and IT-intensive for the client. The client must send, receive and upload translated files, and/or embark on a costly IT project to integrate a multi-lingual content management system. Worse still, the client assumes all the risk and expense of undertaking this complex IT project to build and deploy the new alternate-language site. Finally, the client must maintain the alternate-language site, keeping it "in sync" with the English site. It's an inefficient, process intensive endeavor -- and it's slow-to-market and very expensive.

MotionPoint's TransMotion® technology provides a fundamentally different approach to website translation because it combines best-of-class professional human translations with proprietary software that removes the complex, time-consuming and expensive IT work other approaches require of clients. MotionPoint's system removes the upfront IT development and integration because no parallel site is needed; deployment is through our exclusive One-Link Deployment® process … simply inserting a link on the site. MotionPoint's system also removes the ongoing maintenance headache because our proprietary tools dynamically keep the alternate-language in sync with its English counterpart (including text, translatable images, alt tags, meta tags, etc.).

As a result, our clients experience full alternate-language capability online (including text, graphics, navigation, alt tags, meta tags, etc.). We deliver a fully alternate-language enabled website in 90 days or less with no IT development or technical integration on the client side -- which means no risk. Furthermore, our TransMotion® system is compatible with your website's existing and future technologies, giving you the freedom of website evolution.

MotionPoint's clients include: Delta Airlines, Alaska Airlines, National and Alamo Rental Car, Hotels.com, La Quinta, Amtrak, Rooms to Go, Puma, Build-A-Bear, Orchard Supply Hardware, Wards.com, Sears, GE, Dominos, Soccer.com, Bose, Jabil, General Cable, Ryland Homes, Regions Bank, Bank Atlantic, Countrywide, State Farm, AFLAC, The Hartford, CIT Group, Taco Bell, Kentucky Fried Chicken, Mazda, Goodyear, City of Miami, State of Washington, Health and Human Services and many others.

Machine translation -- also known as "computer translation" -- utilizes computer software to translate text from a primary language (such as English) into a secondary (or "alternate") language. It is often the least expensive method of traditional text translation. While the pricing may seem attractive at first glance, machine translation features several significant drawbacks -- especially when applied to websites. For most public and private sector applications, it is an impractical solution.

In many industries, such as banking and telecommunications, machines are equipped to keep up with -- and even outperform -- human beings. Translation, however, is not one of those arenas. Machine translations are vastly inferior in quality, compared to content translated by professional human translators. Machine translation provides literal, word-for-word translations while struggling to account for the nuances of syntax and context. This means machine translation often fails to recognize that many words in the English language have multiple meanings. (For example: In English, a "kid" may be a child or a baby goat, depending on the context of the text. Translation software can rarely make this distinction, and may choose an inappropriate word that might insult or confuse the target audience you're trying to reach.)

In contrast, professional human translators can carefully examine each word in a sentence, as well as the entire paragraph (or document) to ensure the true meaning is accurately conveyed in the translated text. Human translators add further value because they may choose translated words that reflect the "mood" or "tone" of your English message. If your company's literature is snappy, irreverent or reserved, a human translator will select the proper words to meticulously re-create your message. No machine has this level of intuition and skill. Furthermore, only human translators possess the ability to rearrange words in accordance with the alternate language's grammatical rules.

Your website is a reflection of your organization. It may also be the first opportunity you have to make a positive impression on potential consumers, constituents or business partners. When you choose to have your site translated by MotionPoint's team of professional, certified human translators, you'll receive world-class translations. This will reflect your company's professionalism, and will appeal to its target audience.

Absolutely not. Although MotionPoint utilizes proprietary technologies to optimize the website translation process, all text and images are translated by a team of highly skilled, professional human translators. Our unique technologies automate the more mundane "nuts and bolts" aspects of website conversion. But we recognize that translation is an artform best left to professional, human translators.

With MotionPoint's TransMotion® technology and service, not one word of your website is translated by a machine. All text and appropriate images are translated by our team of professional translators.

You'll never worry about the quality of MotionPoint's translations, as you would with machine-translated content. Machine translation has severe limitations -- including the inability to distinguish word choice based on the context of the text it's translating.

MotionPoint merges the best of both worlds -- professional, certified human translators and technology -- to bring you a solution that's rapid, reliable and affordable.

This issue often confuses many non-Spanish speakers. In our 1,000+ person-years of translation experience, MotionPoint has realized that there are almost as many regionalisms of Spanish as there are Spanish-speaking countries. Each regionalism has words, preferences, phrases and slang that are unique to its region.

Choosing the proper Spanish regionalism in which to translate depends on your target market. For instance: If the Spanish-speaking constituents or consumers in your areas are predominantly Mexican, then the regionalism you should choose for translation must appeal to Hispanics of Mexican origin.

But what if your target market is the entire U.S.? Your company should choose a type of Spanish translation that MotionPoint calls "universal" or "non-confrontational" Spanish. MotionPoint's translators are experts at this kind of translation. Universal Spanish uses words, terms and phrases that all Spanish speakers can easily understand. Words are carefully selected as to not offend any particular Hispanic group. This does not mean the words used in universal Spanish are stuffy, inflexible or unimaginative. In fact, universal Spanish can be as freewheeling as the wittiest English marketing copy (or as formal as legal or technical texts). Our professional human translators always account for the context and tone of the text they are translating, and choose words accordingly.

Such translation is challenging, and requires a comprehensive understanding of English, as well as many Spanish regionalisms. Few companies have this understanding. MotionPoint's experience -- and the size of our translation team -- assures you that we will supply you with translations that can be understood by all Spanish speakers.

No. If it were, anyone could be a professional, certified translator like those employed by MotionPoint. Translation is a complex, attention-intensive task. Vocabulary in both languages is essential. Just as important, however, is a translator's ability to meticulously capture the same nuanced tone and context as the text he or she is translating. Word choice does not hinge on a quick glance in a dictionary; it depends on the content and context of the English message.

For instance: The words "medicine" and "pharmaceutical" have similar meanings in English -- both represent products designed to improve our health and well-being. But depending on the context in which they are used, these words can have very different connotations. If you were translating a paragraph relating to a hospital and wanted the tone to be warm and humane, you'd probably choose the word "medicine," which implies wellness and recovery.

However, if you were translating a paragraph about a new, high-tech company that is blazing trails in cancer therapy, you would probably choose the word "pharmaceutical" to describe its products. This word choice is more appropriate because of its clinical connotations.

When our staff translates English text, it is constantly making these subtle -- but very important -- choices that reflect well on your organization, service or product. Computer software, or even a mediocre translator, cannot make these essential word choice distinctions with the same level of skill and certainty as MotionPoint's team.

MotionPoint’s team of translators are highly skilled professionals that must meet stringent requirements before coming to work for us. They must be native speakers. They must have a college degree in translation or a degree in a specialty field such as engineering. And they must pass our rigorous translation tests. Our translations are the very best available in the U.S.

Perhaps, but it's not recommended. To provide your constituents or consumers with professional-quality translations, you need the services of a professional translator. Translation is a skill that requires specific training, an understanding of language that transcends vocabulary and grammar, and much more. Translation is best left to these experts. Spanish translation can be complex, using words and phrases that are "universal" and "non-confrontational" since there is no one Spanish regionalism that is understood by all Spanish speakers. Another obstacle: Just as many English speakers don't write nearly as well as they speak, many Spanish speakers may not translate as well you might assume.

This is not to say that your Spanish-speaking employees are incapable of translating English text into Spanish. But should your organization take that risk? Your website often serves as an introduction to new clients, constituents and potential business partners. It's unlikely your employees can translate your website with the same skill as a seasoned, professional translator. And who will perform that employee's "9-to-5" responsibilities while he or she works on such a complex and time-consuming project?

Only skilled certified translators -- such as MotionPoint's -- can provide world-class and worry-free translations.

All of MotionPoint's translations undergo a four-step quality control process: Translate, proof, edit and web review for every sentence of translated text.

With MotionPoint, you receive nothing less than world-class translations. Our team of translators has more than 1,000+ person-years of experience. The quality control program is supervised by a Ph.D. in Linguistics. Our team has worked for industry leaders such as American Airlines, Carnival Cruise Lines, MasterCard International Inc. and many more. We've been told our translations are the best in the industry. We'll be happy to furnish references upon request.

With MotionPoint's patent-pending TransMotion® technology and service, there's no limit to our team's translation capabilities. MotionPoint can translate from any language to any language, including all major European and Asian languages.

There's little point in translating a website if that translation isn't accurate and consistent. That's why MotionPoint's translators create and maintain client-specific glossaries. These databases feature preferred word choices for every client in our roster.

Once a translation is approved and added to your client-specific glossary, it will appear consistently throughout the translated text. If, for instance, you prefer the word "autumn" rather than "fall," we will note this preference in your client-specific glossary, and our team will translate all future text accordingly.

Spanish content, on average, tends to be 25 to 30 percent longer than its English counterpart. (For instance: A 100-word paragraph in English will likely be 130 words or more in Spanish.) We call this unavoidable phenomenon "word growth." It's a vexing problem for most translation companies, since most web pages are designed around a specific number of words. Increasing the number of words on the page -- as would be the case when translating English to Spanish -- often distorts the visual presentation, destroying the alignment, look and feel of the site.

But not with MotionPoint's TransMotion® technology and service. Your English and Spanish websites will look identical, because we approached the problem from another angle ... and developed an innovative, "common sense" solution.

The Old, Painful Way
Before we developed our unique TransMotion® technology, adding Spanish to a website was a painful, iterative process. Translators had to download the English text to their computer, then translate the text and images ... and finally upload the translated copy. Only then would a translator discover that the translated web page didn't match the "look" and "feel" of the original English web page. This cycle would be repeated again and again, making minor changes to the translation, until the English and Spanish sites appeared identical. This is not an efficient use of time. Worse still, this is the way some companies continue to translate websites.

Now There's a Better Way
Fortunately, MotionPoint developed TransMotion WebCATT®, a revolutionary tool for translators that allows them to view English and Spanish pages simultaneously when translating new content. Because our translators view both the English and Spanish sites side-by-side, they can visually monitor the look and feel, making appropriate adjustments and corrections as they translate. "Word growth" is never an issue with TransMotion®.

We initially developed our unique TransMotion® technology and service in response to the growing need to serve Spanish-speaking consumers via the Web. But research quickly indicated a need for many different languages on many different types of websites. Since then, we have added Portuguese, German, Italian, French, Chinese (simplified and traditional), Japanese, Korean, Vietnamese, Russian, Creole, Arabic and many others to our "repertoire."

In fact, MotionPoint can translate from any language to any language, including all major European, Middle Eastern and Asian languages.

Prior to the development of MotionPoint's innovative TransMotion® technology, there was only one way to add Spanish (or any other language) to a website using human translations: Companies would create and maintain "mirror" sites -- parallel alternate-language versions of their English websites. Developing these mirror sites was very expensive, time-consuming and labor-intensive. Keeping the contents of both sites perfectly "in sync" with each other was virtually impossible for large or frequently changing websites.

That's why MotionPoint developed its revolutionary TransMotion® technology and service. Our method is much more efficient than developing and maintaining a mirror site. Using our patent-pending WLL (Website Language Layering™) technology, our software "layers" the alternate-language content atop its corresponding English content. This allows our system to work even with dynamic websites, such as e-commerce sites whose content is generated from a back-end database.

This system is more stable and affordable than all other methods of website translation.

Absolutely. MotionPoint strives to provide its clients with comprehensive alternate-language capabilities. The only way to ensure that a site is truly "in-language" is by tending to every detail, including what we call "translatable" images. (These are JPGs, GIFs and other images in which English words appear).

Members of our digital image translation team meticulously create translated versions of your site's original images. Our team also translates the images' alt tags. Neglecting these important components could leave your consumers feeling like your company only made a half-hearted attempt to address their needs.

MotionPoint's remarkable TransMotion® technology and service delivers a fully translated, fully functioning website including text, images, banners, alt tags, meta tags, etc. No other company offers this unique, complete solution.

Unlike most translation companies, which -- under the best of circumstances -- may charge a reduced "per word" fee, MotionPoint never charges for duplicate text segments. Our innovative TransMotion® technology easily recognizes repetition.

While this may sound like a simple solution, editing machine-translated content often results in disaster. The quality of machine translation is usually so crude that the result -- even after multiple edits -- is often awkward and poorly written copy. The only true method to make the translation "read" well is to re-write it. This time-consuming endeavor is so arduous, your editors will be better off starting from scratch.

Why is machine translation so ineffective? Computer software rarely accounts for such nuances as syntax and context as it translates. Additionally, machine translation cannot rearrange words in a sentence in accordance with alternate-language grammar rules the way that professional human translators can. And machine translation can't express the tone and mood of the source text.

In contrast, MotionPoint's exclusive TransMotion® technology relies upon 100 percent human translation, with a typical turn-around time of 24 hours or less. Your organization can depend on MotionPoint's technology and services for accurate, timely, professional-quality translations.

One of the many benefits of MotionPoint's system is that our software does not translate numerals and numeric dates. Any numeral appearing on your English website will appear in the alternate language, as well.

The TransMotion® technology and service is especially beneficial for websites whose numeric data that changes frequently or is calculated, such as retailers, e-commerce companies and financial institutions, et. al. Thanks to our worry-free "hands off" approach to numerical data, you will never incur numeric translation costs. And no matter how frequently those numbers change, your website will always be up to date and accurate.

This unique feature is also ideal for retailers who sell identical products in various sizes. For instance, because MotionPoint does not translate numerals that represent size -- and does not charge for duplicated text segments -- an electronics retailer may be able to translate five television descriptions for the price of one.

Different languages have different capitalization rules. For example: In the English language, months and days of the week are capitalized. In Spanish, however, these words normally appear as lowercase. Only proper nouns (such as names) are capitalized in English. In German, all nouns are capitalized.

Generally speaking, MotionPoint adheres to the capitalization rules of the alternate (or translated) language, unless otherwise instructed. MotionPoint's team of certified, professional translators has more than 1,000+ person-years of translation experience. Rest assured: Grammar, punctuation, capitalization and word choice will always be accurate and appropriate.

MotionPoint can add Spanish or any other language to virtually any website in 30 to 90 days, regardless of the size or complexity of the site.

MotionPoint combined its two key strengths -- technical savvy and word-class translation -- to introduce a solution unlike any other. No other company offers such a rapid, affordable turn-key solution.

MotionPoint typically monitors your website nightly, capturing any new content found on the English site. The next morning, translation updates are performed promptly. Though every contract is different, we always try to have updates completed by noon Eastern time each day, unless there is an unusually large number of changes requiring translation.

MotionPoint's technology does not require you to have an English source language site. Our technology is designed to translate a website from any language to any language. We have converted sites from Chinese to English, French to Spanish as well as many other combinations.

No, you don't need to notify MotionPoint of any changes. Our proprietary TransSync® tool takes care of that. In fact, MotionPoint is the only solution that does not require you to send or receive any information prior to translation.

In an effort to make the Web conversion process as seamless as possible, our TransSync® tool monitors your English site for changes. Changes are automatically detected, automatically scheduled for translation, and promptly translated.

MotionPoint's TransMotion® technology and service provides a full, turn-key solution that virtually eliminates your internal IT work. In fact, your company's workload will be measured in mere minutes.

Our technology continually monitors your site, searching for new content. When it identifies new content, it immediately schedules it for translation. When you update your English website, the Spanish (or alternate-language) website changes accordingly. The sites will be "in sync," with identical content.

Other companies approach website translation by creating duplicate, alternate-language "mirror" websites. While this is a complex, time-consuming and costly endeavor, the larger challenge lies in ensuring that the English and Spanish sites remain in-sync at all times. This often means hiring additional IT staff and in-house translators to monitor changes on your English website. These new employees must constantly watch for changes, and then make the appropriate modifications to the Spanish "mirror" site. This is an extremely expensive, inefficient, high-risk method of website translation.

However, MotionPoint's TransMotion® technology and service is truly a "worry free" solution. Simply maintain or update your English website as you normally would. Our proprietary TransSync® tool automatically monitors your site to identify your updates and changes. Our team promptly translates the new content and posts it to the Spanish (or any other language) site.

Since MotionPoint does not create an expensive (and error-prone) "mirror" site, there's no need to worry about removing outdated text items or images. At its simplest: If a web page doesn't exist on your organization's English site, it won't exist on your Spanish (or other language) site.

MotionPoint's solution is far more elegant and affordable than any other on the market. The translated content is "layered" over your existing English page using our patent-pending WLL (Website Language Layering) technology. If a line of text or a particular image is removed from an English page, our system will automatically remove it from the Spanish page. If text, images or entire pages are deleted from your English site, the corresponding translated data also vanishes from the Spanish site.

Any alterations you make to the design of your website will not affect our translations in any way. That's because our TransMotion® solution does not create a translated "mirror" website. Our WLL (Website Language Layering) technology ensures that whenever you rearrange English text items, navigation buttons, etc., the corresponding Spanish items will automatically appear in the proper location on the Web page.

If you were to language-enable your website using the traditional method (building and maintaining a mirror site), altering your site's look and feel becomes exponentially more difficult. You would literally have to double your efforts, since every change to the English site would be repeated for the alternate-language site, in order to ensure that the look and feel is consistent between languages. With MotionPoint's innovative TransMotion® technology, however, you can redesign your English site's look and feel as often as you wish; the translated site will virtually take care of itself.

Yes. MotionPoint's TransMotion® technology was built to handle the challenges of dynamically driven, rapidly-changing websites.

Thanks to our innovative system, compatibility is never an issue -- regardless of what type of technology, database or content management system your company currently uses. Since TransMotion® does not integrate with your company's content manager technology (as do most traditional website translation solutions), you'll always be free to modify and evolve your system. Your organization can upgrade its web technologies without worrying about being "locked" into a particular application or management system. TransMotion® gives you the freedom to run your English website with whatever technology you wish.

Yes. TransMotion® was engineered to handle all transactional technologies, including shopping carts. Deploying TransMotion® in your shopping cart, reservation system, mortgage calculator or any other transactional technology is surprisingly simple. You manage and maintain your shopping cart in English as usual, and leave the rest to us. No other solution is this seamless.

Yes. Any tools that your company currently employs to measure website and consumer behavior will work perfectly with our unique TransMotion® technology.

Since we do not create a parallel alternate-language (also called a "mirror" site), there's no need to replicate any of your existing analytical processes. Put simply, TransMotion® technology layers the translated content atop its corresponding English content in your pages. Your Web analytics will continue to function as normal. Moreover, you will be able to distinguish the translated traffic from the English traffic.

Many websites use "cookies" to track consumer information, such as the frequency of visits to a particular website or products in a shopping cart. If your company's website uses this technology, you'll truly appreciate MotionPoint's innovative TransMotion® technology.

Since our software and services do not affect your system or content management software in any way, any "cookies" your site reads or writes will continue to function properly.

Yes. Our exclusive TransMotion® technology knows virtually no limits when it comes to Spanish-enabling your website. Our team translates all file types, including PDFs, JPGs, GIFs, Word documents, Excel spreadsheets -- even Flash files.

When you choose to have your website converted by MotionPoint, you'll receive a fully translated, fully functioning website including text, images, banners, alt tags and meta tags -- regardless of file format. There's no other company that provides such a thorough, turn-key solution.

We too are very security conscious. MotionPoint never, ever, collects any personal information from your constituents or consumers. Any personal data your company collects -- such as credit card numbers, social security numbers, birth dates, etc. -- passes directly through our system to your servers. Our system and translators never see this sensitive information.

In addition, any security measures that your company employs, such as SSL, will be maintained by MotionPoint's innovative technology. Your customers will have a worry-free, extremely secure experience, regardless of the language in which they view your site.

As the times change, so will your website. You may want to rearrange its layout, alter its content or modify its technology. There's no reason why adding Spanish-language capability to your website should prohibit future website growth.

MotionPoint's TransMotion® technology gives your company the freedom to change its English site as much as it wants, while never having to fret about a negative affect on the translated website. TransMotion® does not need to integrate with your company's existing technology, allowing you to stay up-to-date with the latest technologies. You maintain your English site as usual. MotionPoint handles the rest.

First, it's important to recognize that there's no need to actually host a second or alternate "website" ... because there's no second website to host. Instead of creating a "mirror" site, MotionPoint's TransMotion® technology "layers" the translated content atop your English web pages. The TransMotion® software can be hosted at your facility or at our secure facility. Many of our clients appreciate our "turn-key" solution, where we host the system. However, you always have the option of hosting our solution on your servers.

Who is better suited to host? The answer depends on a variety of factors, including infrastructure, bandwidth, security and your company's preference. After you speak with a member of our sales team, he or she will evaluate your site and make an appropriate recommendation.

MotionPoint’s servers are extremely stable. In fact, we guarantee 99.9% uptime. The only time our servers are ever shut down is for scheduled maintenance which periodically occurs early Sunday mornings. If, in the unlikely event that our servers were to shut down, your English site would continue to function normally.

All of MotionPoint’s technologies are housed in two redundant Tier-1 facilities to ensure that any catastrophic failure is quickly resolved. Our Tier 1 facilities are managed by Navisite and have self-contained power generation and bio-metric security systems in place.

Pronounced "Well," WLL stands for Website Language Layering technology. It was developed by the innovators at MotionPoint to make multi-lingual website development easier, more cost-effective and faster to deploy ... all without taxing the client's IT resources.

Traditionally, adding alternate-language content to a website meant either creating a duplicate or "mirror" site, or integrating a multi-lingual content management system to your Web infrastructure and re-engineering your website application to support multiple languages.

This process is time-consuming, expensive, risky and labor-intensive. Instead of designing and maintaining a mirror site, MotionPoint uses our patent-pending WLL technology to "layer" alternate-language content atop its corresponding English content in your original pages. Every WLL-compliant website -- including those which use dynamically generated Web pages -- can accept multiple languages without modifying any of the site's existing technology. Most important, WLL technology was designed for large, dynamically generated, rapidly-changing websites.

MotionPoint is constantly searching for solutions to make Web conversion easier for our clients. WLL Technology is just another of the many tools that allow us to alternate-language enable your site in a fraction of the time (and price) of other, less-elegant solutions.

One-Link Deployment® is the name of MotionPoint's unique deployment process. When a site is alternate-language enabled using our TransMotion® technology, a single "Language" link must to be added to its navigation bar for the technology to function. Adding this single link to your organization's English site is the primary work your team will do during the entire website translation process.

The "Language" link is a single line of javascript code, which we provide to your IT department, along with insertion instructions. No other company makes Language-enabling a website as simple and as seamless as MotionPoint.